Andrea Gnecco • UX Designer

Select Language

English

UX Lead - Design Systems & B2B Platforms across LatAm

Get in touch

CASE STUDIES

A few things I've led and shaped. I go into problems and outcomes. I hope you enjoy.

Building for Adoption:

In Coca-Cola FEMSA B2B Platform´s Design System Drove Consistency and Speed

5 min read

Consolidating Sales Force:

Turning fragmented manual tasks and legacy digital tools into a single flow for Coca-Cola FEMSA's sales force

2 min read

One Language, Every Team:

Turning Magalu's Design System from fragmented UI into a Scalable, Adopted Language

3 min read

Improving Sales Team Performance:

Coca-Cola FEMSA Sales Force App Turned Manual, Paper-Based Pre-Sales Work into a Complete Digital Experience

2 min read

Hi!

I'm Andrea (most people call me Dea). I'm a UX Design Lead from Brazil, with a master's in Human-Computer Interaction, and 5 years in this field.

I focus on large-scale Design Systems, B2B apps, and sales force tools, the kind of products that need to work well across a lot of different teams at once. Right now I'm at Coca-Cola FEMSA, helping out their most important tools on B2B and Design System.