Andrea Gnecco • UX Designer • HCI Master Dregree

UX Lead - Design Systems & complex B2B products

Get in touch

Case Studies

CASE STUDIES

A few things I've led and shaped. I go into problems and outcomes. I hope you enjoy.

A few things I’ve led and shaped. I go into problems and outcomes. I hope you enjoy.

Building for Adoption:

In a large B2B Platform, a flexible Design System drove consistency and speed

5 min read

One Language, Every Team:

Turning a large e-comm retailer's Design System from multiple UI libraries into unified, adopted language

3 min read

Consolidating Sales Force:

From manual tasks and legacy digital tools to an optimized flow for a global bottler company's sales force

5 min read

Sales Team has superpowers:

Giving an amplified vision of a whole sales reps operation

coming soon

Building for Adoption:

In a large B2B Platform, a flexible Design System drove consistency and speed

5 min read

Consolidating Sales Force:

From manual tasks and legacy digital tools to an optimized flow for a global bottler company's sales force

5 min read

One Language, Every Team:

Turning a large e-comm retailer's Design System from multiple UI libraries into unified, adopted language

3 min read

Sales Team has superpowers:

Giving an amplified vision of a whole sales reps operation

coming soon

Building for Adoption:

In a large B2B Platform, a flexible Design System drove consistency and speed

5 min read

Consolidating Sales Force:

From manual tasks and legacy digital tools to an optimized flow for a global bottler company's sales force

5 min read

One Language, Every Team:

Turning a large e-comm retailer's Design System from multiple UI libraries into unified, adopted language

3 min read

Sales Team has superpowers:

Giving an amplified vision of a whole sales reps operation

coming soon

Hi!

I'm Andrea, but most people call me Dea. I am a UX Design Lead from Brazil, and I have a Master's in Human-Computer Interaction and six years of experience in the field.

I specialise in large-scale design systems and complex B2B platforms — products that often require effective collaboration between many different teams. Currently, I am at Coca-Cola FEMSA, where I am helping with their most important B2B tools and also providing governance consulting on their Design System.

I’m Andrea, but most people call me Dea. I am a UX Design Lead from Brazil, and I have a Master’s in Human-Computer Interaction and six years of experience in the field.